The Original Degree Cool Rush Deodorant Is Back
What happens when a cult-favorite deodorant fragrance disappears? Fans revolt. Thousands of comments and a viral petition later, Degree®'s Original Cool Rush formula is finally back.
HOBOKEN, N.J., April 28, 2025 PRNewswire -- Today, Degree® announces the long-awaited return of the Original Cool Rush scent in its best-selling antiperspirant. Driven by an outpouring of fan passion including thousands of comments, reviews, social posts, and a Change.org petition, the Original Cool Rush scent returns to shelves nationwide today.
The brand had unintentionally altered its top-selling fragrance while updating the formula in an effort to extend its longevity. "This isn't just a relaunch, it's a redemption," said Chris Symmes, Head of Marketing for Degree®. "Our shoppers held us accountable, and we listened. Cool Rush isn't just the top-selling scent in the deodorant category, it's a part of people's everyday routines and memories. This return reflects our commitment to building a brand that truly listens and responds to its community."
The return of the Original Cool Rush marks a rare moment of brand course-correction driven entirely by consumer voices. From Reddit threads to TikTok rants, Cool Rush loyal fans didn't hold back when they noticed something was differnt. Among the first to speak out was Benjamin "As Is" Ross, a California-based DJ, whose impassioned online commentary helped ignite the movement. As one of Cool Rush's earliest (and loudest) critics, Benjamin became an unexpected hero of the comeback. To celebrate his role in bringing back the scent, Degree is hosting the first-ever Cool Rush Comeback Parade in his hometown of San Jose, CA, on May 3rd—a full circle moment for a fan who refused to let his favorite scent fade away.
Across social media, Degree® is teaming up with athletes, creators, and longtime loyalists, like reality TV legend, Boston Rob, to drop exclusive content since #CoolRushIsSoBack. Because when a classic returns, it deserves more than a shelf—it deserves a standing ovation.
The newly restored Degree® Original Cool Rush 48H Antiperspirant delivers everything that made it a cult favorite: long-lasting sweat protection, bold freshness, and the crisp, invigorating scent fans know and love. All that, for under $4 at major retailers nationwide.
The OG Cool Rush is back. Because the people asked—and Degree® delivered. Get yours now.
