A group of well dressed friends walking on a roof top

How your movement
got us moving


Degree deodorants and antiperspirants are intelligently designed to work as hard as you do. We make it our business to know more about sweat, and what we learn informs every product innovation.

Our Body Heat Activated™ technology was inspired by your movements; Clinical Protection is scientifically proven to help with excessive sweating when you need it most, and our Ultra Clear range protects your clothes from white marks. So whether you’re scaling a mountain, running for the bus, presenting to your boss or going on a date, you can be confident of the best sweat protection with Degree antiperspirants.


It won’t let you down

a collection of images, cans of deodorant some shoes and a women stretching


to today

We've used our expertise to revolutionize our antiperspirant technology.

Introducing: MOTIONSENSE.

A body-responsive technology that reacts to your every move. Unique microcapsules contain specially designed fragrances. When you move, the friction breaks the capsules delivering a burst of freshness when you need it most.

A collection of photos from the 90s, including a woman tennis player and mountain biker


1990s: Degree goes Pro Sport

Degree entered the world of professional sports, backing some of the world’s best sports men and women: tennis champion Steffi Graf, the All Blacks, the Springboks, mountain biker Darren Berrelcloth, BASE jumper Miles Daisher, survivalist Bear Grylls, tennis champion David Nalbandian, cricketer Andrew Flintoff and the Lotus F1™ Team.

A selection of vintage photos from the 80s, including some arcade machines and woman holding balloons


Global expansion

Rexona continued to expand, bringing superior sweat protection to people all over the globe. Today, it’s known around the world as Rexona, Rexena, Shield, Degree or Sure – depending on where you are. The name may have changed, but our dedication to superior performance has stayed the same.

A selection of vintage photos including some palm trees and a woman lying on a car bonnet


Creating a new category of deodorant brands

In the 1960s the world met Rexona antiperspirant, later to become Degree in the USA. It was then introduced in Finland and quickly rolled out to the rest of the world.

Black and white images of a woman and a storefront, and the unilever logo


Joining Unilever brands

Rexona was bought by British soap maker Lever Bros, who would soon join Dutch Margarine Unie to form Unilever.

Vintage memorabilia including a photo of an old car and man standing with a motocycle


Welcome to Rexona Town

Rexona’s first advertising campaign launched in the 1920s. Personal hygiene billboards began to spring up all over Australia touting the company name, with contests held for each town’s Rexona Baby and Miss Rexona. Some would proudly state: ‘Welcome to our town, a good Rexona Town.’

rexona soap advert from yesteryear


Mrs Sheffer’s Ointment

Rexona was created in Australia in 1908 by Mrs Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. A talented physician, she wanted to give people new kinds of personal care products, with effective ingredients that also smelled good. When Rexona hit the shelves in 1908, it soon became the company’s biggest seller.